What makes us different?

Informed Intuition.

A unique blend of art and science

What is Fogbow?

When light enters a raindrop it bends.

A fogbow is a rare and beautiful phenomenon in which sunlight mixes with fog to create a white rainbow-like shape.

Just as a fogbow emerges from the mist, our partnership is a beacon for creativity and innovation in the world of branding and design.

Fogbow is a fusion of art and science, where intuition and expertise intertwine to create pathways to success. We specialize in transforming the obscure into the tangible, creating clarity from confusion, and infusing magic into every project.

We harness the power of data infused with creativity to craft identities that captivate consumers. Whether refreshing established brands or conjuring new ones from scratch, Fogbow is dedicated to bringing visions to life.

Informed Intuition gets results fast. We’re experts at making complex ideas clear, crafting stories that build trust and connection but also serve as a launching pad for exponential growth. We deliver practical, intuitive solutions for your brand, setting the stage for future success.

We bring a fresh perspective and innovative solutions to established businesses. By leveraging our unique blend of complementary talents and global perspective, we help existing brands adapt to changing landscapes and communicate effectively with their audience.

Our Services

Strategy

Research
Brand Strategy
Brand Architecture
Brand Messaging
Brand Campaigns
Naming

Design

Brand Identity / Logos
Brand Guidelines
Art Direction
Brand Collateral
Packaging
Print Production

Digital

Website Design
Media Strategy
& Implementation
Social Media Strategy
Social Campaigns

Events

Event Design
& Execution

AUDEMARS PIGUET

Forest inspired product design for luxury Swiss watch brand.

NEEDLE & HAY

Brand Identity and packaging design for a startup Swiss book subscription service.

SUNLIT

Naming and Brand Identity for a New York-based handcrafted fine jewelry brand.

ASPIRIN

Global packaging refresh introducing a new technology for a more than 100 year old brand.

LTV

Brand Identity for a dynamic digital marketing agency.

THINX

Brand Identity and guidelines for category challenger.

SIMPLEHEALTH

Packaging concepts for a new range of vitamins.

KLEENEX

Painterly approach to a global packaging refresh.

SOLBARI

Brand Creation for Australian UV protective clothing.

This is who we are

Siobhán Lonergan and Claire Evrard first met in a New York City design studio back in 2006, and we’ve been collaborating ever since. Things just clicked. With some shared Irish heritage, a global perspective, a blend of diverse talents and a natural synergy, we craft brands that conjure magic, effortlessly drawing from our combined experiences from the world of branding and design.

We start by listening, we delve deep into understanding your business before diving into the creative process. We share a shorthand that streamlines our workflow, enabling us to tackle any design or strategy challenge with ease. We create clarity from confusion and untangle woven webs. We generate value where none exists and set building blocks for growth. We work fast and efficiently to get to great solutions that are tangible, actionable, and make your business stand out.

World of combined experience

Drawing from extensive experience across diverse sectors, from large corporations to fledgling startups, we’ve honed a creative methodology rooted in informed intuition. Infused with a global perspective and unwavering curiosity, we continuously push boundaries, both for ourselves and our clients, unlocking new levels of success.

Contact us

If you are thinking that you need brand help, you do! And we’d love to hear from you – let’s start a conversation…